Hyatt Revenue Manager in ZHUHAI, China
*§ To assist the Director of Marketing / Sales and the revenue departments in maximising revenue and yield through business trend analysis, highlighting areas of opportunity and ensuring delivery and maintenance of optimum data mining, revenue management, pricing and distribution strategies on an ongoing basis.
§ To assist with inventory and forecasting methods of both FIT and group business, to ensure optimal strategies and controls are in place to minimise displacement and maximise total hotel revenues.
§ To monitor and provide feedback on the hotel’s effective use of Hyatt systems, tools and procedures in areas of business intelligence, revenue management, inventory management and dynamic pricing to maximise Hyatt’s competitive advantage in the marketplace.
§ To manage the re-engineering and enforcement of business processes in all areas to ensure data cleanliness and data integrity.
§ To conduct training with Front Office employees to ensure correct procedures are in place at check in and check out to ensure the availability and validity of data for analysis.
§ Toprovide the hotel Marketing Team with business intelligence based on Cognos data mining solutions and secondary resources (PMS reports).
§ To ensure the accuracy and validity of the data presented in the Cognos cubes.
§ To provide the hotel with external market intelligence using tools such as Competitive Intelligence, Rate View / Phaser, Hotelbenchmark.com, access to a Global Distribution System (i.e. Gallileo Focalpoint / MySabre), Internet web sties and corporate resources.
§ To assist the Director of Marketing / Sales and the management team to have a structured approach to strategic marketing making use of all internal and external tools available to the hotel and providing standard analytical reporting to ensure the adopted strategies are measurable (i.e. promotion tracking).
§ To undertake in depth business analysis of each revenue generating department, making recommendations concerning the ideal customer market / base, overall strategy and promotional tactics.
§ To assist the Director of Marketing / Sales in the strategic direction of the Sales Team by assisting the Sales Managers with their Personal Business Plans, corporate account classification (key account management) as well as ensuring monthly reporting needs are met.
§ To actively participate in the formulation and submission of the Annual Business Plan.
§ To constantly develop and update the hotel’s “ideal” customer segmentation that leads to the highest overall profitability and to make recommendations based on the findings.
§ To work in close collaboration with the Marketing Communication Manager to ensure the chosen marketing communications are consistent with the hotel’s targeted customer’s profile, preferences, and behaviours.
§ To offer quantitative information to Marketing Communications regarding the targeted market’s size, yield, booking, past promotion results, etc, for planning and ROI calculation.
Revenue Management / Pricing and Distribution
§ To optimise forecasting through the use of Business Intelligence and Revenue Management applications (IDeaS software where available).
§ To ensure optimal inventory controls are in place for FIT / Group and for the hotel as a whole.
§ To provide strategic, critical input and chair the weekly yield meeting.
§ To monitor and constantly adapt pricing strategies in the context of competitor strategies and market fluctuations.
§ To define discounting strategies and adapt product packaging according to customer needs and consistency of product delivery.
§ To provide strategic consultation on effective revenue generating processes through Spirit / Reserve inventory usage, rate control management, pricing and distribution.
§ To ensure distribution through all channels is in line with Hyatt International Distribution strategy and closely monitor business shifts between channels (Channel Management).
§ To ensure Dynamic Pricing Strategies (DPS) are increasing the hotel’s overall sales and profitability and to review and assist in the re-design of the pricing strategies if necessary (in hotels that have converted to DPS).
Primary Location: CN-44-Zhuhai
Organization: Hyatt Regency Hengqin
Job Level: Full-time
Req ID: ZHU000041